Reliable fulfilment drives customer loyalty, which is why your ultimate focus should be on making your fulfilment as reliable as possible. Get your orders out on time, make sure that they are accurate, and also make reverse logistics easily accessible to your customers. These things will contribute towards driving customer loyalty. All of these may sound difficult to achieve but with the help of a strong retail order management system, you can easily achieve all of these aspects and create a fulfilment set up that is truly a fan-favorite.