Marketplace Order Management for the Top 5 Marketplaces
As of January 2023, the following marketplaces are classed as the top 5 eCommerce platforms. Let’s have a look at some of the reasons behind it being important to make sure that you have strong marketplace order management setup in order to achieve success on these platforms:
Amazon is the world’s biggest online marketplace. If you become successful on Amazon, you can be sure of the fact that you are on the perfect track, as it will boost you eCommerce standing and also enable you to expand your customer reach in every way possible.
However, all of this can only be possible if you get order management for Amazon under control. Because Amazon presents your business to literally billions of people worldwide, the stakes are very high and nothing but absolute perfection shall make the cut. Keeping all of this in perspective, it is pretty obvious why Amazon marketplace order management should be your top focus when it comes to being successful on Amazon.
eBay is also an eCommerce giant; which means that it is also a leading choice for online buying and selling, and hence a lot of businesses gravitate towards it being their choice of a marketplace as well.
However, keep this in mind: in December 2022 alone, eBay’s traffic stood at 669.5m! This means that once your business takes off on eBay, you are signing up for a lot of traffic to your shop, and potentially, a lot of orders as well. You can only deal with all of that effectively if you have strong marketplace order management to fall back on.
Etsy is a unique marketplace that not only offers consumers a large range of unique products to choose from, but also provides small businesses and independent creators a creative outlet that can very well be transformed into a lucrative business.
However, Etsy leaves order management all up to the user of the website, so you really need to work creating the perfect marketplace strategy if you are planning to sell on Etsy.
AliExpress is a Chinese website that never drops below 390 million visits a month! People all over the world routinely order from AliExpress because it offers amazing products from all over the world. You, as a business, can also sell on AliExpress and introduce your products to a large and ever-growing audience.
Anyone can sell on AliExpress: but anyone can also buy. Which means that you will be getting a lot of international customers, from countries all over the world. The only way you can confidently deal with such an influx of orders is if you have a well-established marketplace order management strategy to support you through it all.
Rakuten ranks as the 5th biggest eCommerce platform in the world. It is an eCommerce website created by the Japanese corporation of the same name, and operates in 29 countries all over the world. It was formerly known as Buy.com and sold old computers, but now covers all kinds of eCommerce.
If you want to venture out of mainstream marketplaces like eCommerce and Etsy and want to try something new, then Rakuten can be good for you and your business. However, in order for it to go as planned, you will have to focus on marketplace order management.