What is Wayfair?
Wayfair is an American eCommerce platform. It is based in Boston, Massachusetts, and provides a space for the selling of home goods and furniture online. They claim to provide customers with products that enable them to “create spaces that reflect” who they are. As such, they offer an unparalleled selection of goods that can be picked by people in accordance with their preferences. Anyone from any walk of life can log into Wayfair, and find exactly the piece of furniture they have been looking for.
Although the company started in the USA, it has now expanded to Canada, United Kingdom, and Germany. They have worked on making improvements to the logistics and infrastructure so that every sort of product that is shipped out is done so smoothly and quickly.
According to their website, the 6 brands included in Wayfair Inc are Wayfair, All Modern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional. The names Wayfair and Wayfair Professional are self-explanatory in terms of what these brands offer. All Modern specialises in modern furniture and goods, whereas Joss & Main and Birch Lane are somewhat the same as they both offer traditional furniture. Perigold, on the other hand, is Wayfair’s luxury brand – the pieces you will see on this channel are more fit to be sold to people who own castles and huge bungalows. Either way, as one can tell, there is a little something for all sorts of furniture and home goods buyers, which is definitely one of Wayfair’s most liked elements.
How to Sell on Wayfair?
But where do brands like yours come in when it comes to selling on Wayfair?
It’s simple! Wayfair has a partnership program, which allows businesses to take advantage of Wayfair as a platform and sell their products. Among other things, the site promises that being a a part of the Wayfair community will help businesses grow. To that end, Wayfair equips their vendors with personalised recommendations and robust learning programs, resources to launch their products, and streamline many business processes with the help of in-depth insights and industry-leading tools.
What’s more is that the sign up process behind becoming a Wayfair partner is also quite simple. All you have to do is sign up on their website, add your catalogue, and start selling! Wayfair will help you optimise your merchandising and allow you access to 24 million plus customers, so you know you don’t have to go through this alone.
Wayfair partners benefit from logistics, merchandising, advertising, and training help which means that being a part of this platform is not a one-dimensional experience; instead it is akin to having unlimited access to a holistic hub of support and productivity which is geared towards making your warehouse operations grow in the right direction.
Why Wayfair?
Think of Wayfair as an eCommerce platform like Amazon – but only for furniture and home goods!
This is the ideal location for you if your goods were created to enhance the beauty of homes. Although the website may not be as well-known as Craigslist or eBay, it is ranked ninth among US businesses with the highest eCommerce sales in 2020, with a total of $9.42 billion USD.
Not yet persuaded? Let’s examine the platform and discover why it will be the most beneficial development for your company ever.