Magento Order Management

Did you know that you can improve your Magento experience with the right order management system?

Ever since Magento was founded in 2007, it has been helping thousands of retailers and brands with their eCommerce journey. With functionality that empowers businesses to tackle the unique challenges posed by the eCommerce world, Magento makes sure that all ventures, big and small, get out there and dominate their niche with a one-of-a-kind online store. 

Setting up your eCommerce project on Magento will help you expand your operations, tap into a bigger target audience, seamlessly adopt a multichannel business model, and open your business to a range of other benefits. However, with all the good things that Magento brings to the table, it also brings some complications – for example, although it brings more traffic to your shop, it also brings a huge volume of orders, which means there is an additional responsibility on you to handle each and every order as well. 

With the help of a Magento order management system, you can tackle that aspect as well as many other order-related problems that you might face on Magento. 

In this guide, we cover everything you need to know about Magento order management – so keep scrolling!

Magento: Covering The Basics

First, let’s cover a few basics about Magento in general. If you are planning to kickstart your eCommerce store on Magento or even improve your existing Magento store, you will benefit from this information!

What is Magento? 

Magento is an eCommerce platform that makes use of open source technology to help merchants set up an online store that is equipped with leading eCommerce solutions. With Magento, you essentially get everything you could possibly expect your online shopping experience to have. From efficient site management to help with SEO and marketing, there is little that you don’t get with your Magento store.

Benefits of a Magento Shop

The reason that so many businesses gravitate towards Magento as an eCommerce platform is that it offers a range of benefits for online merchants that want their store to make strides on the internet. Some of these benefits include: 

1. Flexible Content Management

Magento gives you full autonomy over the actual store, which means that you can fully customise your page whenever you like. It is user-friendly, for both you and your customers and hence gives businesses that are not very technologically evolved a fair chance at building an online store that actually works just as well!

2. Mobile-Friendly Version

It is important for any business to support mobile setting, since most users are likely to view your shop from their mobiles. Magento is quite mobile-friendly and the shopping carts it provides are responsive enough to be easily viewable on any mobile devices; including smartphones and tablets. 

3. Search Engine Optimisation

eCommerce businesses would do anything to rank higher on search engines, since it is a fool-proof way of bringing in more traffic and attracting more potential customers. However, ranking as an online business is not always easy. Yet, Magento has such incredible features available for SEO that can help businesses rank better on important search engines, particularly Google. 

4. Supports Large Volumes of Products

Magento is very spacious – and by that we mean that it can support up to 500,000 products on just one site. Not only that, it lets you receive more than 80,000 orders per hour, which is a great number if you are looking for a platform that can let you expand your operations and serve more customers. 

5. Easy Upsells

Magento has built-in upsells, which basically means that it is very easy for online merchants to add browse related prompts on checkout and product pages. This obviously refines the customer experience and helps you shoot up your sales! 

6. Community Support

Many businesses choose to turn to Magento because there is a big community that can support you with your problems and make navigating the ecommerce world a lot smoother. It helps you build connections, and grow your business together.

7. Cost and Time Efficient

Another thing that makes Magento a great fit for businesses, especially those that are just starting out is that it is cost and time efficient. In that regard, you can save on these very crucial resources and focus them on other factors within your business. 

Features Offered by Magento

In order to make sure that your Magento store is as powerful as it can be, it is a good thing to be aware of all the features Magento provides. This list is long, so get your notebook out and buckle up as we go through all the ways you can use this platform to make your eCommerce venture even more successful! 

Marketing Features

  • Customer groups
  • Product bundles
  • Recently viewed and compared products
  • Persistent shopping cart
  • Free shipping options
  • Minimum Advertised Price (MAP)
  • Landing page for categories
  • Newsletter management
  • Send to a friend for all visitors or registered users only
  • Send wish lists by email 
  • Polls
  • Related products
  • The option to restrict to products/stores/categories

Site Management

  • Customizable templates
  • Customer support in multiple languages and for different currencies
  • Content Management System for informational and landing pages
  • Automation of tax rates according to a customer group, product type, or location
  • CAPTCHA functionality to keep out the bots and spammers

Catalogue Management

  • Grouped and bundled products
  • Different customer groups with different price points
  • Sell virtual products
  • Unlimited product attributes
  • Automatic image resizing and watermarking
  • Search results rewrites and redirects
  • RSS feed for low inventory alerts 
  • Downloadable/digital products with samples

Customer Service

  • Contact Us form
  • Order and account update emails
  • Customizable transactional emails
  • The ability to create and edit orders from the admin panel
  • Advanced customer accounts
  • Order history with status updates
  • Order tracking from account
  • Password reset email 

Search Engine Optimization

  • Features that are wholly search-engine friendly
  • Google Site Map
  • The ability to create search-engine-friendly URLs
  • SEO meta-information for all aspects of the site, including products.
  • Auto-generated site map for display on site
  • Auto-generated popular search terms page
  • Google Content API for shopping

As one can tell, these features make Magento quite a holistic platform which means that there is a lot of space for businesses to do whatever they want to do with their eCommerce store. 

However, the long list of features and functionalities doesn’t mean that Magento doesn’t present any challenges to business – it does, and at times, these challenges can be overwhelming, especially if you are a small business hoping to make it big out there. 

Magento: The Biggest Challenge

Although there are quite a few challenges that Magento as a platform poses, perhaps the one that has the potential to cause the most serious setback to your operations is its lack of support for order management, as well as inventory management

Unfortunately, the Magento platform doesn’t go beyond basic analytics to help you when it comes to managing your orders, especially your inventory. For example, although it will show you your best sellers, it won’t really show the status of all the products you have at your warehouses, which means you can’t sync your stock availability with your orders, and hence is a huge holdback for your business. 

When it comes to order management and inventory management, you must also take into account the fact that Magento is quite a complicated platform – it is not always easy to streamline all the necessary aspects, because you need to know how to navigate Magento before you get to the stage for you eCommerce store. 

So, does this challenge mean you should stop using Magento? No!

In fact, these challenges can be easily countered with the help of a robust Magento order management system. An order management system can be a much better alternative to Magento’s own, in-built order management features, which is why an OMS is the first choice for businesses planning to optimise and empower their Magento shop. 

In the next section, we will get into the details on what a Magento order management system, what kind of features it offers, and in what ways it may be a better fit than Magento itself.

Magento Order Management System: Everything You Need to Know

Why is an Order Management System Important?

Order management is an important aspect for any business, which is why order management systems are considered to be a crucial tool to ensure the success of any business. With the help of an order management system, you can streamline all stages of your order fulfilment and ensure that not only are you sending the right products to your customers on time, but also that you are offering them an overall customer service and experience that contributes towards your customer retention as a whole. In simple words: an order management system provides just the right foundation that you need for your business. 

General Benefits of an Order Management System

Curious about all the other ways an order management system can help your business in general? Some benefits of an order management system (OMS) include: 

  • Efficient order management
  • Centralised customer experience
  • Multichannel store fulfilment
  • Global inventory and stocking support

We talk more about these benefits and some other important features of order management systems in our Definitive Guide to Order Management Systems, so make sure you check it out if you want to learn about how order management systems play an important part in ensuring the success of your business. 

What is a Magento Order Management System?

A Magento order management system is simply an order management system that is Magento-friendly, and can perform all its functions in connection to Magento. The job of a Magento order management system is therefore to streamline all the orders you get from Magento, and sync them with your inventory, warehouse, and any other sales channels that you might have. 

Why You Need a Magento Order Management System

If you are wondering why you need an order management system for Magento, it’s okay – after all, once you consider the long list of features Magento provides within the platform, it is only natural to feel sceptical if you may need anything else. 

However, the thing that you must remember is that Magento is an eCommerce platform. As such, its ultimate job is to provide you with a platform that can help you set up an online store that gets enough traffic. Although a part of it includes order management, it is important to understand that this is never going to be its ultimate purpose. It is not dedicated towards helping your business tackle the unique challenges that come with order management, and hence fails to be an adequate solution in that regard. 

A Magento order management system on the other hand, is a dedicated, specially designed software solution that is mainly there to help you combat the particular issues that you are likely to face in the way of order management. Moreover, Magento is a monolithic platform which means that customers pay for the whole platform and whatever comes with it. 

With an OMS, this is rarely the case because the customers have enough autonomy to actually pick and choose the features they want. For example, want to pair your order management system with an inventory management system and a warehouse control software? You can do this easily, as opposed to dealing with Magento which means restricting yourself only to the solutions provided by the platform itself. 

Features of a Magento Order Management System

When it comes to how exactly a Magento order management system helps you optimise your eCommerce store, you must understand that it all comes down to its features. Although each order management system is likely to vary in nature, we can agree that pretty much all order management system that offer an integration with Magento can help you with the following: 

1. Real-Time Updates

With the help of a Magento order management system, you get real-time inventory updates – which isn’t the case if you rely only on Magento’s in-built features. A good order management system will not only help you get updates on your inventory levels, but will also keep you in the loop throughout the fulfilment procedure; be it the pick and pack stage or the shipment stage. 

2. Support for More Orders

Although useful in a way, Magento’s basic analytics can’t really be enough for peak seasons, when you are getting thousands of orders. To stay on top of your sales activity, you need something more advanced, which a Magento order management system provides you with. Your Magento orders, no matter how many they are in number, will directly be synced to your OMS which will help you manage your orders in a much more advanced and significant manner, and that too at the speed of lightning. 

3. Efficient Order Processing

Using a Magento order management system means bringing speed and efficiency at the centre of your operations. This means that no matter how many orders you ar egetting every day, you can process them super fast, which in turn means that you get a fair chance to impress your customers. With such features, your customer retention becomes much more improved than it would be if you were sticking to the features provided by Magento alone. 

4. Omnichannel Sync

Order management on Magento itself means that you can only manage orders that you get on Magento. While this may suffice if you are single-channel business, it simply doesn’t do the job for businesses who have adopted the omnichannel sales model for their business! If you are such a business, you require interconnectedness between all your channels; whether it is Magento, Amazon, or a physical store. Not only would you want to centralise orders that you get from all these channels, but you would also want them to be connected to various warehouses you have in different locations, and this can only be done with the help of a Magento order management system. 

5. Integrations to Magento

All aspects of your retail setup should be integrated with Magento. This will include orders, but also stock, payments, prices, and shipments – all the information you have on these things must be integrated with Magento in order to ensure that your eCommerce journey is on track – and you can do this quite easily with the help of a Magento order management system.

If an order management system offers these five features, it is fit for use in connection to Magento, and can help you optimise your Magento store with little to no hassle involved.

Magento Order Management – Best Practices

So – you’ve got your Magento store up and running, and you also have a Magento order management system to make your job easier for you. What next? 

Of course, ensuring that order management is seamless on your end goes beyond this. There are few things you need to do yourself to ensure that not only the order management tools you have in place are being used in a productive way, but also that your order management processes are contributing towards the overall success of your business. 

We have compiled a list of tips and tricks that will help you tackle Magento order management challenges, and make overall Magento order management a lot more efficient:

1. Centralise order related data. 

If you are selling your products on multiple channels, you must try and aggregate the order data you get from these stores with the order data you get from Magento. Syncing this data is very important because if you deal with it separately, chances are that it will manifest as a bottleneck in your supply chain. This centralised data will help you gain a holistic view of what your order activity is like. 

An Magento order management system can help you achieve all of this and more. However, your manual efforts also come into play here. Although you will be automating and the uploading and syncing of this data with your order management system, you must also regularly check all these channels individually so you can ensure that everything is in place. 

2. Maintain inventory accuracy.

In order to ensure that the order management processes in your Magento store are seamless, you will have to make sure that the inventory activity and stocking handling in your warehouse are also seamless. For this, you must have an inventory management system that streamlines all aspects of keeping a stock, and also integrates your inventory with your order management system. 

Good inventory management also involves real-time tracking, which can also be achieved with robust order management and inventory management tools. However, it also involves building a culture in which you and your staff regularly check your stock, and ensure that there are no discrepancies – so, if you really want to optimise your Magento store, you will be focusing more on your inventory management processes! 

3. Ensure visibility across the fulfilment process.

It is quite important for you to try and ensure that there is complete visibility across your supply chain. This is because only where there is complete visibility can you address the shortcomings in your business performance, as well as make sure that all the aspects of your fulfilment procedure are aligned to meet customers’ demands. 

To do this, it would be useful for you to collaborate with your suppliers and ensure that there is a clear line of communication between you both. This way, you will be ensuring that you have all the relevant product data at hand, and are sufficiently avoiding any discrepancies flowing from miscommunication. 

Ensuring visibility across different aspects of the supply chain will also involve taking all of your sales staff on board and ensuring that they have access to real-time updates on orders and inventory. This will make sure that it is not only you, but also the rest of your team that is in line with increasing the visibility of your order management procedures. 

4. Automate wherever you can.

As mentioned earlier, there should be at least some manual effort from your end if you are planning to ensure that your Magento shop is optimised to entertain as many orders as possible. Yet, it’s best if you try and automate wherever you can. 

This is simply because with the help of automation, you can actually ensure that all your processes are being completed at lightning fast speed, and that your customers don’t have to wait a lot before their orders are properly processed!

Wrapping Up: Magento Order Management System

Magento order management is an important aspect of optimising your store – but luckily, you can rely on a Magento order management system like Canary7 to take care of it all!