What all 3PLs truly want is the growth and expansion of their operations. Given the rapid rise of the 3PL industry, it is now more important than ever to focus on strategies that can help you strengthen your position in the market.
You will find lots of information regarding this topic on the Internet – so much so that it can often become overwhelming to understand what to take note of. For this reason, many businesses don’t even know how to begin improving their operations.
But the good news is, you no longer have to worry! In this blog, we present you with a straightforward and simple way to proceed with your 3PL success plan in just three steps.
Can’t wait to learn more? Then keep scrolling!
The first and the most important step is to assess and evaluate the current state of your 3PL operations. This is a crucial stage for your overall strategy, and it is imperative for you to give it your due attention – and this especially true at the start of the year. This is because unless you understand what is currently going on in your business as of now and where it is lacking, you can’t know what adjustments and improvements should be made in order for you to make your 3PL operations better.
Let’s split this step in two further phases.
As a starting point, look back on your 3PL activity for 2022 and gauge where your performance stands. In order to do that, you must ask yourself the following questions:
Analysing what your strengths for 2022 were will help you understand what it is that you should keep doing. Not only that, but it will also enable you to make informed decisions and improvements based on your past strengths. For example, if an analysis of your strengths in the past year leads to the conclusion that you were doing well with inventory management, you can zoom in and figure out the reason behind that and try to implement the same technique in, say, order management or labour management.
In short, the findings to this question will enable you to understand what it is that you should keep doing!
It is just as important to have an overview of your weaknesses as it is of your strengths. For this reason, when you are analysing your strengths and what went well, you must also assess what went wrong in the past year for you. Again, this will allow you to improve various departments of your business. As analysing your weaknesses will give an insight into past mistakes, weaknesses, and shortcomings, it will be easier for you to ensure that these are avoided in the future.
So, zooming in on past mistakes can be the ultimate way to ensure that you are steering clear of any problems that could at any point negatively impact the efficiency, productivity, and profitability of your entire 3PL fulfilment experience.
If you properly analyse your 3PL activity, you will be able to identify any possible gaps. Learning from these is very important, as these gaps are the only hindrance stopping you from fully achieving your goals. For example, if you look back and see a problem with the efficiency of your operations or the accuracy of the data you harness and leverage, then the gap in question may be a technological one. Similarly, if you see an increase in damaged, mishandled, and misplaced goods, then the gap is concerned with the training of your employees.
Whatever you figure out by answering this particular question will give you a better idea of what it is that you need to start doing in order to make your 3PL operations smoother and more seamless.
You know how they say “every second you dwell on the past, you steal from your future,” right? Well, that’s true! Which is why although it is important to take a glance at what your 3PL activity was like in the past, it is even more important to start asking yourself some questions about the future.
After successfully completing phase 1, you will have a good idea of what direction it is that you need to be going in if you want to improve your 3PL activity. This will also give you a better briefing on the kind of questions that you should be asking during this phase. Then, on the basis of the questions you deem fit for this section of the plan, you can come up with an advanced strategy that will help you grow as a 3PL without any restrictions.
If you don’t know what kind of questions you should be asking, here are a few general ones that can turn out to be quite beneficial:
Step 2 seems straightforward to us, but we get it if you don’t feel the same way. After all, how would we even know what the ‘right’ tips and tricks are.
Well, here’s the thing; if you successfully execute step 2, you can easily know which tips and tricks are right for your business.
To help you even further, we will share 10 general 3PL tips in this section! Incorporating these into your strategy will make your 3PL activity considerably better, more evolved, and advanced than ever and hence, this is an important section of the plan!
The tips are as follows:
As a 3PL, getting more clients onboard is an attractive notion. However, you need to be realistic about the kind of workload you can take. Remember; with the more clients you are dealing with, the more logistical processes you are responsible for. Instead of quantity, focus on quality; i.e. the quality of your services. Only accommodate as many clients as you can effectively manage!
Most businesses are customer-centric, but a 3PL is that even more so! This is because your entire job is to support the customer with their logistics and craft a customer experience that fits their business needs. For this, you should stay in touch with them at all times. Ensuring seamless communication with your client will put them at the forefront of the decision-making process, which will make them feel a lot more valued and hence, make your 3PL activity a lot more favourable for them.
The data you collect is your biggest tool. It would be best if you were using it not only to make your logistical processes better, but also to attract more clients. When you are reaching out to clients and getting more people onboard with your services, you can share relevant data that will give them a better idea of whether you are the right fit or not. If you are performing well in one area, don’t hesitate to get all the relevant insights on that and then share it with your clients. This will only strengthen your image as a 3PL and show your clients that you truly have what it takes.
Transparency is key, especially when it comes to 3PL activity. For this reason, you must be clear about your terms and conditions from the get go. This will allow your clients to make an informed choice. This will also help you avoid any problems in the future. When it comes to the actual terms and conditions, ensure they are neutral and don’t favour either you nor the client too much, as this can also deter the client from partnering up with you as a 3PL.
Your 3PL success can only be solidified if you strive for a long-term relationship with your clients. So, whatever actions you take during the course of your arrangement, ensure they are in line with bagging the client as a long-term one. So, be extra mindful of their needs and time and again, show them that you can handle their logistics even if they grow as a business. This way, you will become an integral part of their fulfilment experience and they will consider working with you over a longer period of time.
Whether it’s your workforce or your tools and technology: your resources exist to help you! You should be fully leveraging them if you want to improve your 3PL activity. If you are generous with the use of your resources, you can make the fulfilment experience you provide advanced enough for you to not only impress your customers, but also meet industry standards with full confidence and commitment. The effective use of your resources can help you sustain your 3PL activity for the long-term, which is a great way to solidify your success and ensure it stays with you for as long as possible.
3PL clients want speed and accuracy – so, as a 3PL, you should do your best to provide them with it! Make your operations as fast as possible, and ensure that you are dealing with everything with utmost accuracy. This way, the customer experience you provide on your client’s behalf will also reflect these elements, and that will improve the brand image for your client. As such, they will also start appreciating you a lot more as a business and this way, you can successfully form a healthy relationship with them.
You need to accommodate multiple channels! Most of your clients are likely to have an omni channel business model. So, they will want fulfilment for multiple channels. If you limit yourself to only one channel, you will not be able to provide a top-notch, holistic experience to these clients which is what you technically should be doing. So, it is time to break out of your shell and try accommodating as many channels as you can. It may seem overwhelming at first but once you get the hang of it and start making changes to your operations in connection to this, it will definitely become easier for you.
The only way you can ensure that your business is at par with 3PL industry standards is to use analytics wherever you can. Everything from your warehousing capabilities to your inventory management tactics should be improved with the help of analytics. If you cannot ensure that, then you are lacking in some area and you need to fix it. Of course, using analytics means you need to be in access to all the pertinent data. However, it is worth the effort and the only way you can ensure that you are going in the right direction with your 3PL services.
In order to successfully achieve everything we have listed above, you need to make use of the right technology. Without it, you can not achieve success in the new year, as it is literally your ladder to success! However, this area can be confusing. You need to figure out what kind of technology to invest in, and even when you come down to that point, you still have a lot that you need to do to ensure that whatever you are picking aligns with your goals as a business. Luckily, there is a magic solution that can help you with all of that: a 3PL fulfilment management software!
Step 3, therefore, is to invest in a 3PL fulfilment management software. It can help you with the following:
With a 3PL fulfilment management software, it will be easier to improve your services while staying on budget. However, a 3PL fulfilment management software will help you cut back on costs, spend less money on your processes, and save more for making improvements to other areas of your business. Therefore, in order to confidently work on achieving success this year without having to worry at all about finances or anything like that, you can turn to 3PL fulfilment management software.
Seamless 3PL activity, especially this year, can only be achieved with the right teamwork. For this, you need to make your workforce as integrated and productive as possible. A 3PL fulfilment management software will help you as well. It will improve your workforce productivity by replacing tedious manual tasks with automation. This takes a lot of the burden off your employees shoulders, and hence allows them to begin working with a more energised outlook towards their job.
Again, 3PL success is all about having a long-term relationship with your clients. For that, you need to achieve consistency and communication – which you can bring to your business with the help of a 3PL fulfilment management software. It will help you understand the needs of your customer a lot better, which will eventually contribute towards the overall adjustments you make towards your operations being a better fit for them. This will allow you to stay in the picture for their fulfilment for a considerably longer period of time.
All 3PLs want to be given the chance to grow and expand. However, sometimes, their operations present hurdles and restrictions that stop them from achieving their full potential in terms of growth and success. A 3PL fulfilment management software takes away these restrictions and hurdles and allows you to grow without any problems. With the help of such a software solution, 3PLs can focus on expanding their business without having to worry about anything holding them back. So, if scaling up your operations this year will help you, then a fulfilment warehouse management system can help you do that.
The 3PL market is considerably competitive. In order to ensure that your competitors are not doing better than you, you need to provide a customer experience that is not only better, but also wholly unique so you can set yourself apart from them. With the right 3PL fulfilment manager, team, and other resources, you can do this easily! Just by achieving full efficiency and productivity within your 3PL warehouse, you can make a considerable impact on your services; and this impact can eventually help you outperform your competitors.
Your success plan as a 3PL, especially for the new year, doesn’t have to be overly complicated. All you need to do is work on understanding the current state of your operations, get the right technology such as a 3PL fulfilment management software, and make some improvements based on that. Working this way will not only be easy on you mentally and physically, but it will also be a lot more effective and hence, better for your business.
Looking for the best 3PL fulfilment management software. It doesn’t get better than Canary7! Check our 3PL features out today and see what we can do for you.
Subscribe to get latest posts straight in your inbox.